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1. Introduction
At HonestCasa, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully to understand our practices regarding your personal data.
2. Information We Collect
Personal Information
We may collect personal information that you provide directly to us, including:
- Name, email address, and phone number
- Home address and property information
- Financial information (income, employment, existing mortgage details)
- Credit-related information for pre-qualification purposes
- Any other information you choose to provide
Automatically Collected Information
When you visit our website, we may automatically collect:
- Device information (browser type, operating system)
- IP address and location data
- Pages visited and time spent on our site
- Referring website addresses
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Process your pre-qualification requests
- Match you with appropriate lenders and financial products
- Communicate with you about our services
- Improve and personalize your experience
- Analyze usage patterns and optimize our website
- Comply with legal obligations
- Protect against fraud and unauthorized access
4. Information Sharing
We may share your information with the following categories of third parties:
- Lending Partners (e.g., West Capital Lending): When you submit a pre-qualification request or loan application, your personal and financial information is shared with licensed lending professionals to facilitate your loan inquiry. Your information may be CC'd to assigned loan officers for follow-up.
- CRM & Marketing Platforms (Bonzo): We use Bonzo to manage lead communications. Your name, contact details, property information, and financial details are shared with Bonzo for campaign enrollment. Depending on your DNC status, you may be enrolled in email-only or email+SMS campaigns.
- Email Service Provider (Resend): We use Resend to send transactional emails (confirmation emails, notifications). Your name and email address are shared for this purpose.
- DNC Compliance Provider (RealValidito): Your phone number is checked against federal Do Not Call registries and TCPA litigator databases to ensure compliance before outreach.
- Analytics Providers (Mixpanel, Vercel Analytics): We share usage data (pages visited, form interactions, device info) with analytics providers to improve our services. Mixpanel respects browser Do Not Track settings.
- Address & Property Data (Google Places, RentCast): Property addresses you enter may be sent to Google Places for autocomplete suggestions and RentCast for property value estimates.
- Legal Requirements: When required by law or to protect our rights and safety.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by law. Lead submission data is retained for up to 7 years for regulatory compliance purposes. You may request deletion of your data at any time by contacting us at privacy@honestcasa.com.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Secure server infrastructure
- Regular security assessments and updates
- Employee training on data protection
However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt-out of marketing communications
- Withdraw consent where applicable
To exercise these rights, please contact us using the information provided below.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
10. California Privacy Rights (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You may opt out of the "sale" or "sharing" of your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
- Right to Correct: You may request correction of inaccurate personal information.
Categories of personal information we collect: Identifiers (name, email, phone, address); financial information (income, property value, credit score range); internet activity (browsing, form interactions); geolocation data (derived from IP address).
Categories of third parties with whom we share: Lending partners, CRM platforms, email service providers, DNC compliance providers, analytics providers, and property data services (see Section 4 above for details).
To exercise your right to opt out, visit our Do Not Sell or Share My Personal Information page or email us at privacy@honestcasa.com. We will respond to verifiable requests within 45 days.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Email: privacy@honestcasa.com
- Address: HonestCasa, Inc., 941 N Bridle Path Lane, Walnut, CA 91789
By using HonestCasa's services, you acknowledge that you have read and understood this Privacy Policy. For questions about our terms of use, please see our Terms of Service.